Brand A uses their standard international marketing approach—translated websites, generic social media posts, and Western-style advertising. Brand B follows a localized influence strategy that we'll cover today. Six months later, Brand A has burned through their budget with barely any recognition, while Brand B has built a loyal community of advocates and is scaling rapidly across tier-one cities.
The difference? Brand B understood that in China, influence isn't bought—it's cultivated through strategic relationship-building and cultural authenticity. If you want to be Brand B, stay with me because we are about to walk you through the exact four-phase process that transforms foreign brands into Chinese market leaders.
